Alkaline and New Era Productions are set to host their exclusive New Rules Festival event at the prestigious OVO Arena Wembley in London on April 17, 2025. This is a rare opportunity for fans to witness a unique and unforgettable experience.
LONDON, UK (SHUZZR) – Alkaline and New Era Productions are pleased to officially announce that their signature event, New Rules Festival, will take place on April 17, 2025, at the OVO Arena Wembley in London, United Kingdom.
This concert will see one of Jamaica's most prominent contemporary dancehall figures returning to the UK after eight years. Dubbed a landmark event for fans and followers of the genre, the iconic OVO Arena Wembley, a premiere venue, will showcase one of the most highly anticipated dancehall events.
"It's been in the works for some time now, and I know my fans in the UK have been waiting a long time, and now the date is locked. So, get your tickets," Alkaline added.
Following the festival's triumphant return to Kingston, Jamaica, in the summer of 2022, fans across major cities in the USA, UK, Canada, Europe, and Africa have been eagerly anticipating the New Rules Festival. The upcoming 2025 edition promises to be a memorable and exciting event.
"Alkaline’s brand and the demand for the New Rules Festival are undeniable. When we analyse the fan base, which is expanding globally, there is a clear appetite for culturally significant and wholesome entertainment experiences. New Rules Festival provides the market with that," said Kereena Beckford, Alkaline’s Manager.
ALKALINE'S SUCCESS
Alkaline, arguably the most successful independent artist to emerge in reggae-dancehall, has undeniably impacted the genre globally over the past decade. His influence can be felt in numerous singles and chart-topping albums dominating digital streaming platforms (DSPs) and globally acclaimed charts, making his fans worldwide proud.
During its 2021 expansion into over 80 countries, Spotify named Alkaline the face of its 'Back A Yard' playlist. This playlist, which features the 'largest and biggest tracks from Jamaica’s dancehall scene,' is a testament to Alkaline's influence and popularity. It showcased 51 dancehall tracks from genre-leading headliners, with Alkaline's tracks consistently outperforming his peers. In fact, he boasted the highest pure sales for any dancehall act within the first week of the streaming era, a clear indication of his global appeal and the demand for his music.
Alkaline’s return to the UK follows recent successes, including a BPI Silver certification for his collaboration with WSTRN on the track Txtin’. This collaboration showcased his versatility as an artist and his ability to cross into different music genres. His groundbreaking feature in Givenchy's 2023 Summer Collection campaign further solidified his influence, as he became the face of the men’s global advertising campaign for Givenchy Spring-Summer 2023. This collaboration highlighted the contrast between Givenchy's tailoring heritage and the urban aesthetic Matthew M. Williams had established for the brand, further cementing Alkaline's status as a trendsetter in the music and fashion industries.
TICKETING
Live Nation is thrilled to announce this highly anticipated event's presale and general ticket sales.
General Sale: Friday, November 22, 2024, at 10:00 AM (GMT)
Mastercard holders in the UK will also have access to Preferred Tickets during the sale. Don’t miss this opportunity to secure your tickets before they sell out! Visit www.livenation.co.uk for more details and to secure your tickets.
For additional information about Mastercard perks and event details, visit www.priceless.com/music. Mark your calendars and get ready to secure your tickets.
About Live Nation Entertainment:
Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Sponsorship. For additional information, visit www.livenationentertainment.
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