Global dancehall icon Sean Paul has joined forces with renowned streetwear brand Crooks & Castles for an exclusive merch collaboration celebrating his legacy and the global influence of dancehall culture.
The capsule collection, blends Sean Paul’s signature style with Crooks & Castles’ bold streetwear aesthetic. The limited-edition pieces will feature custom graphics inspired by Sean Paul’s lyrics, Jamaican roots, and his impact on global music and fashion over the past two decades.
“This collab is more than just merch – it’s a movement,” said Sean Paul. “Crooks & Castles represents real culture, and together we’re honoring the global reach of dancehall and the lifestyle that comes with it. The designs represent me, the fans, and where we come from.”
The launch includes t-shirts and hoodies, available online and at select retail locations. Each item in the collection reflects Sean Paul’s bold personality and high-energy sound, fused with Crooks & Castles’ signature rebellious edge.
Crooks & Castles Creative Director Steven Nadler added: “Sean Paul is a cultural icon whose influence crosses borders and generations. We’re excited to bring something fresh to his fans and ours with a line that represents both music and streetwear in an authentic way.”
The Sean Paul x Crooks & Castles merch line will be officially unveiled with a digital campaign and concert merch on Sean Paul’s upcoming tours.
ABOUT SEAN PAUL Sean Paul, born Sean Paul Henriques in Kingston, Jamaica has solidified his status as Jamaica’s top musical export with numerous chart-topping hits, Grammy Awards, Latin Music Awards and performances in over 120 countries. His introduction to the international music scene began with the iconic track “Infiltrate”; in 1997, followed by a string of dancehall hits like, “Deport Them” and “No Bligh” &. His success continued with hits like “Gimme the Ligh”, “Temperature” and “Get Busy”, setting the stage for his groundbreaking album Dutty Rock, which earned him a Grammy for Best Reggae Album. Sean Paul has played a pivotal role in bringing dancehall to the mainstream, fusing it with pop, hip-hop, EDM, and Latin sounds. With over 14 billion Spotify streams, countless chart-topping singles and blockbuster collaborations with the likes of Beyoncé, Sia, Dua Lipa, J Balvin, Feid, Damian Marley, Rihanna and Clean Bandit, Sean Paul’s influence transcends genre and geography. His sophomore album Dutty Rock reshaped the global soundscape, and his catalog continues to dominate playlists worldwide. Honored with Jamaica’s Order of Distinction, having performed in over 120 countries, and most recently winning “Best Collaboration” at the 2024 Latin AMAs for “Niña Bonita” with Feid, and earlier this year Sean Paul teamed up with South African star Tyla to remix chart topping single "Push to Start". Sean Paul continues to be a powerhouse performer and a defining force in contemporary music.
About Crooks & Castles Founded in Los Angeles, Crooks & Castles is a streetwear brand rooted in rebellion, hustle, and cultural influence. Known for its bold graphics and urban luxury aesthetic, the brand has become a staple in global street fashion. | 
No comments:
Post a Comment