Wednesday, 13 October 2021

Tommy Lee Sparta and His Son Skirdle Sparta, Link up for First Official Single/Video Dior Kicks

 

Tommy Lee Sparta and His Son Skirdle Sparta, Link up for First Official Single/Video Dior Kicks

The first official collaboration between dancehall staple and icon Tommy Lee Sparta and his son the newcomer Skirdle Sparta is the hot single Dior Kicks. Tommy Lee has long since unearthed and made into his own, a dark, Jamaican punk iconography that gives way to his performance of the various characters in his ensemble. Skirdle Sparta, with this new upbeat, electro dancehall vibe, Dior Kicks adds more dimensions to the signature sonic arrangements of his father’s niche. This single is a high energy banger meant for party setting, but also perfect for radio airplay and is set to premiere this friday October 8th 2021.

Tommy Lee burst onto the music scene in 2008 after the premier of his first single and subsequent performances in his home town Flankers, Mobay. Eventually, Vybz Kartel discovered his immense talent and welcomed him into the Portmore Empire. Since then Tommy has blazed his own trail in dancehall music, going on to create hits like Warn Dem, Psycho, Soul Reaper, Spartan Soldier, Hard Ears, Blessings, Redemption Song and more. Skirdle Sparta embraces his father’s legacy by making it his own and adding a unique perspective and new flows that bring more depth and scale to the Spartan empire. This collaboration also signifies a passing of the baton to the next generation of artists who have a different vision of the future.

Tommy Lee Sparta is the best Dancehall artist in the world right now, in my humble opinion. The one thing I respect the most about Tommy is that he speaks from his heart on his records. He is unwavering, unafraid, and will never back down from the truth in his lyrical approach. His honesty and vulnerability are what sets Tommy apart from any other artist. I strongly feel that this is what translates with people all over the world, who have been in similar situations but are afraid to say what is on their minds. So when I got the opportunity to work with Tommy on his forthcoming single “Dior Kicks”, I felt humbled because I had already been a huge fan of his work. Add Tommy’s son to the mix, and Dior Kicks became a high-energy progressive dancehall record with a modern flare. Its uptempo vibrant feel and emotionally driven lyrical content will have people wanting to move their bodies to the rhythmic Drums and style of Dancehall. This record has a sound that crosses over from dancehall to straight-ahead urban mainstream. Stay tuned in, because there is a lot more to come…

Dior Kicks a lighthearted but entertaining celebration of the magnetism that comes with the lifestyle of being an artist. Something Tommy Lee is far from a stranger to, and though young Skirdle is not quite as experienced as his father, he manages to relate in a real way that shines on this track. It’s a great track, a great symbolic moment for dancehall and a great father son interaction that we don’t get often enough in dancehall. It speaks to the ability of dancehall artistry to transcend generation, the passage of time and to still be relevant in all phases of the Jamaican experience.
Distributed by ONErpm, "Dior Kicks" is available on all major streaming platforms and digital outlets https://onerpm.link/DiorKicks

Tommy Lee Sparta - Dior Kicks (Official Video) ft. Skirdle Sparta
https://youtu.be/QdK30sEm5mM
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About ONErpm:
ONErpm is a redefining force in the new music economy and one of today’s fastest-growing music companies in the global marketplace. Home to more than 5,000 YouTube channels that collectively generate over 8 billion views a month, ONErpm is one of the world’s largest YouTube Multi Channel Networks (MCN) specializing in music. With offices and studios in New York City, Nashville, Atlanta, Miami, Los Angeles, Sao Paulo, Rio de Janeiro, Buenos Aires, Bogota, Mexico City, Madrid, Moscow, Lagos, Nigeria London, UK, Istanbul, Turkey, and Kingston, Jamaica, ONErpm occupies a unique space between traditional record label and distribution company, leveraging proprietary technology, marketing, analytics and localized support to deliver business solutions to over 300,000 artists, music labels and video creators worldwide. For more information, visit www.onerpm.com.

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