(MPR Consulting) - Born and raised on the beautiful island of Anguilla,
son to reggae luminary Bankie Banks, and then moving to Texas in his
formative years to make a home in Houston, look no further than the
latter's foundation, as well as his eclectic musical influences of Third
World Band, Ben Harper, Tracy Chapman, Israel Houghton and his own
brother Omari Banks to understand and appreciate the artist that is
Fusing Caribbean sounds with acoustic and soul-inspired hints all enveloped by inspirational, meaningful and hard hitting lyrics, Olaide Banks has recently released the self-produced, and composed single and video "House On Fire"
Their lips are moving - Saying nothing
So distracted by divisions
That we’re buying what they’re selling
And can’t see our situation
Smoke is building - feel the burn
But we just don’t seem to learn
We’re in a house on fire
House on fire
Speaking on his powerful song which debuted to rave reviews on Sirius XM, Olaide explained "The song is about where we stand as a society now - reckoning with centuries of discrimination in the midst of a global pandemic." He further elaborated, speaking on the lyrics translated into powerful visuals with a video featuring legendary musician Corey Stoot and directed by Jacob Roberson "In "House On Fire" we see the devolution of our protagonist into depression and despair, as he lives through a global health pandemic, economic crisis and a growing social revolution. These stressors come to a head during what some argue is the most consequential election in our lifetime. Our protagonist would argue that we’ve all been lulled to sleep inside the burning house and we have three choices. We have to wake up and get out, put the fire out, or stay asleep and be burned alive."
The powerful song is indeed a blue print to Olaide's impressive growing discography, as the multi-talented artist describes his music as "reflective and thoughtful". "The history behind the song's title is a quote attributed to Martin Luther King, Jr. King is noted to have said to Harry Belafonte, shortly before Dr. King's death, “I fear that may be assimilating my people into a burning house.” - Olaide Banks
"House on Fire" is available on all major streaming platforms and digital outlets serviced by ONErpm at https://smarturl.it/
ONErpm is a redefining force in the new music economy and one of today’s fastest-growing music companies in the global marketplace. Home to more than 5,000 YouTube channels that collectively generate over 8 billion views a month, ONErpm is one of the world’s largest YouTube Multi Channel Networks (MCN) specializing in music. With offices and studios in New York City, Nashville, Atlanta, Miami, Los Angeles, Sao Paulo, Rio de Janeiro, Buenos Aires, Bogota, Mexico City, Madrid, Moscow, Lagos, Nigeria and Kingston, Jamaica, ONErpm occupies a unique space between traditional record label and distribution company, leveraging proprietary technology, marketing, analytics and localized support to deliver business solutions to over 300,000 artists, music labels and video creators worldwide. For more information, visit www.onerpm.com.