Tuesday, 13 October 2020


Humanitarian, RuFF CuTT Studio owner and recording multi-platinum selling Reggae / Hip-Hop artiste Menelik Nesta Gibbons aka DON DADA officially released his highly anticipated album, ALKEBULAN on January 17, 2020.  DON DADA is determined to raise and promote his ALKEBULAN album as an important part of black history that must become known as OurStory.  The album’s release coincides with the African continent leaders’ unity conversations, and is available on all digital services worldwide distributed by Tuff Gong International.


Alkebulan is The Original name for Africa: " The Land Of The Blacks"

Alkebulan is the oldest and the only name of indigenous origin. It was used by the Moors, Nubians, Numidian’s, Khart-Haddans (Carthaginians), and Ethiopians. Africa, the current name adopted by almost everyone today, was given to this continent by a European invader by the name of Louis Africanus. Like all methods of manipulation, the Romans sought to completely disconnect the indigenous Africans from their culture, deities, and knowledge.

"Think about your Alkebu-lan consciousness, your culture, your names, your homeland, your past, your civilizations, your heritage, your ancestors, and your Mind. Today we have a false identity of self, self-hatred, hatred for your brother, and a deep hatred for Alkebu-lan our origin.” Nana Nasi

The delivery of ALKEBULAN is a phenomenal physical interpretation of the power of Afrkans coming together at home and abroad, to deliver a common purpose. To achieve the outcome this project was coordinated across continents and countries.  Don Dada (South Africa) partnering with Leroy Scarlett of Reggae PowerHouse Band (Jamaica) as producer of seven of the eight tracks. The eighth track, “Here We Go Again” is produced by Zimbabwean Gerald "Fashalz" Mushaike.

To change the narrative of the negative events that affect our beloved Afrika, addressing social issues while bringing messages of self-pride, love, hope, peace, reconciliation and celebration yet still capturing the essence and vibrancy of Africa, the eight track album “ALKEBULAN“ was birthed.

The album with tracks "Message from AfriKa", "ALBEBULAN" and "Who Dem Are Run From" captures its audience with the blended sounds of AfriKa and Jamaica.  For the tracks “Spirit Of Afrika” and “Love Is A Universal Language” Don Dada features Jessica Mbangeni, one of South Africa’s most sought after female Imbongi (praise Singer) who has made her mark in a male dominated cultural terrain. Invoking the role of this ancient tradition bringing the feeling, vibes and soul of Africa into the album.

The music for the tracks “Spirit Of Afrika” and “Love Is A Universal Language" were orginally produced by the late legendary Jamaican producer, Clement ‘Sir Coxsone” Dodd. 

To lighten the mood are the tracks "Sweetie LAVO" and "Jah Is Good" feature South African artiste Seed Under. "Sweetie LAVO" brings the feelings of a township wedding vibe.  "Jah Is Good" pioneers a new generation of hope as Don Dada shares his song with messages of love, unity and kingdom values with the world, inspiring everyone to not only feel and also think positive. Whilst “Here We Go Again” acknowledges his team and daily blessings and challenges.

Having already won the hearts of many people with his multi-platinum hit "Viva Mandela,” and newer releases "Heal Mama AfriKa” and “WAR” an apocalyptic song showing that not much of the social ethos has changed across the globe.  ALKEBULAN is expected to show the whole world that peace and love changes everything. 

Purchase/Listen on Itunes: https://music.apple.com/za/album/alkebulan/1492505627

Junodownload: https://www.junodownload.com/products/don-dada-alkebulan/4389461-02/

Listen on Deezer: https://www.deezer.com/en/album/123988212


Menelik Nesta Gibbons aka DON DADA continuously pushing boundaries, changing the norm, quickly moving beyond static thinking by reinventing the game. He is fast becoming an industry thought leader by breaking tradition and creating ground-breaking possibilities for growth for himself and others in the music business. Don Dada in the entertainment industry has achieved a great deal as a Reggae/Hip-Hop artist and social influencer since he made his debut on the prestige 2016 Mandela Day Concert stage in Johannesburg South Africa.

Don Dada in the entertainment industry has a lot of energy, enthusiasm and positivity, and with this boldness and unwavering passion for Africa to RISE, has not only achieved a great deal as a Reggae/Hip-Hop artist and social influencer but also as someone who wants to make a positive impact in the lives of others. Don Dada’s vision of united Africans is simply to encourage the youth at home and abroad to step into their destiny without fear and continue shining the light through education and unity.

Don Dada has grown his Reggae / Hip-Hop career; established himself as a social entrepreneur, motivational speaker, Radio Host and an events MC, who realised early in his life that he wanted to pursue a purpose driven life.  With his vision to encourage the youth, Don Dada continues to ‘breath life through music’.



Website: www.dondadamusic.com