ALKALINE & NEW ERA PRODUCTIONS ANNOUNCE NEW RULES FESTIVAL IN LONDON

 

Alkaline and New Era Productions are set to host their exclusive New Rules Festival event at the prestigious OVO Arena Wembley in London on April 17, 2025. This is a rare opportunity for fans to witness a unique and unforgettable experience.

 

LONDON, UK (SHUZZR) – Alkaline and New Era Productions are pleased to officially announce that their signature event, New Rules Festival, will take place on April 17, 2025, at the OVO Arena Wembley in London, United Kingdom.

 

This concert will see one of Jamaica's most prominent contemporary dancehall figures returning to the UK after eight years. Dubbed a landmark event for fans and followers of the genre, the iconic OVO Arena Wembley, a premiere venue, will showcase one of the most highly anticipated dancehall events.

 

"It's been in the works for some time now, and I know my fans in the UK have been waiting a long time, and now the date is locked. So, get your tickets," Alkaline added.

 

Following the festival's triumphant return to Kingston, Jamaica, in the summer of 2022, fans across major cities in the USA, UK, Canada, Europe, and Africa have been eagerly anticipating the New Rules Festival. The upcoming 2025 edition promises to be a memorable and exciting event.

 

"Alkaline’s brand and the demand for the New Rules Festival are undeniable. When we analyse the fan base, which is expanding globally, there is a clear appetite for culturally significant and wholesome entertainment experiences. New Rules Festival provides the market with that," said Kereena Beckford, Alkaline’s Manager.

 

ALKALINE'S SUCCESS

Alkaline, arguably the most successful independent artist to emerge in reggae-dancehall, has undeniably impacted the genre globally over the past decade. His influence can be felt in numerous singles and chart-topping albums dominating digital streaming platforms (DSPs) and globally acclaimed charts, making his fans worldwide proud.

 

During its 2021 expansion into over 80 countries, Spotify named Alkaline the face of its 'Back A Yard' playlist. This playlist, which features the 'largest and biggest tracks from Jamaica’s dancehall scene,' is a testament to Alkaline's influence and popularity. It showcased 51 dancehall tracks from genre-leading headliners, with Alkaline's tracks consistently outperforming his peers. In fact, he boasted the highest pure sales for any dancehall act within the first week of the streaming era, a clear indication of his global appeal and the demand for his music.

 

Alkaline’s return to the UK follows recent successes, including a BPI Silver certification for his collaboration with WSTRN on the track Txtin’. This collaboration showcased his versatility as an artist and his ability to cross into different music genres. His groundbreaking feature in Givenchy's 2023 Summer Collection campaign further solidified his influence, as he became the face of the men’s global advertising campaign for Givenchy Spring-Summer 2023. This collaboration highlighted the contrast between Givenchy's tailoring heritage and the urban aesthetic Matthew M. Williams had established for the brand, further cementing Alkaline's status as a trendsetter in the music and fashion industries.

 

TICKETING

Live Nation is thrilled to announce this highly anticipated event's presale and general ticket sales.

 

General Sale: Friday, November 22, 2024, at 10:00 AM (GMT)

 

Mastercard holders in the UK will also have access to Preferred Tickets during the sale. Don’t miss this opportunity to secure your tickets before they sell out! Visit www.livenation.co.uk for more details and to secure your tickets.

 

For additional information about Mastercard perks and event details, visit www.priceless.com/music.  Mark your calendars and get ready to secure your tickets.

 

About Live Nation Entertainment:

Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Sponsorship. For additional information, visit www.livenationentertainment.com.

OneRPM releases 3 top 10 hits this week

Music distribution company OneRPM has scored several top 10 hits on iTunes this week with the release of 3 albums recently. On Thursday, November 7th the Notnice Records produced Broken Child album by Nordia Mothersille was released, the Dutty Showtime Riddim compilation of various artists produced by Sean Paul’s Dutty Rock Productions in collaboration with Mad House Records, and Xyclone’s latest EP The Sounds of Gambia, both on Friday, the 8th.

Broken Child peaked at number 2 before settling at number 5, Dutty Showtime Riddim debuted at number 3 and settled at number 8, while Xyclone made the biggest jump debuting at number 22, moving up to number 5 before resting at number 2 overall the weekend. Xyclone also had all 6 songs chart on the iTunes Reggae Singles Chart and his lead single “Who Fah” added to several Apple Music playlists by OneRPM.

Sean Paul enlisted the talents of Chi Ching Ching, Farenizzi and Charly Black, the young sensation J’Calm and the greats like Buju Banton, Tarrus Riley, Ward 21 and Busy Signal. Notnice has been working with Nordia Mothersille on this, her first album project, hosting an album launch for her as well. Xyclone stays assiduously on his A-game as he recorded most of the tracks from his album in The Gambia on his recent trip to the African nation.

@onerpm

@onerpmafrc

@moi.malaika

Source: @LesleyOdyssey

Xyclone and OneRPM dominates with “The Sounds of Gambia” album

Dancehall superstar Xyclone has scored another hit on several US iTunes Charts and Apple Music Playlists since releasing his latest EP titled The Sounds of Gambia with the aid of his distributor OneRPM. Since its release on Friday, November 8, the EP peaked at number 2 behind Bob Marley, with all the singles breaking into the top 20 on the US iTunes Reggae Singles Chart.

“Dem Nuh Bad Like We” featuring Hussain Dada from Gambia peaked at number 12, with “Yaba H+ Remix”, “Twerk”, “Who Fah”, “South Africa” and “Head Chip” following along from numbers 13 to 17 respectively. “Who Fah”, the lead single from The Sounds of Gambia has garnered over 1 million views cumulatively on social media. It’s been added to at least 3 Apple Music Playlists including the Pressure Drop, Worldwide Riddim and Tun Up playlists. Visuals were recently released on YouTube as well.

Xyclone’s other music video, a track from The Sounds of Gambia called “Yaba H+ Remix” featuring African dancehall artist Asidik, also from Gambia, debuted at number 1 on October 25th and stayed atop the U.S. iTunes Reggae Music Videos Chart for almost 2 weeks straight.

Get The Sounds of Gambia by Xyclone here: 

https://onerpm.link/TheSoundsofGambia

@xycloneofficial

@ejormediagroup

@onerpm

@onerpmafrc

@moi.malaika

Source: @LesleyOdyssey

Reggae Star Tarrus Riley Pays Tribute to Women with New Single "It’s Showtime"

Chart-topping reggae artist Tarrus Riley has just dropped his latest single "It’s Showtime," produced by the acclaimed label Dutty Rock Productions, owned by Sean Paul. In this track, Tarrus Riley celebrates the strength and beauty of women who are ready to shine in the spotlight, with references to notable celebrities like Taraji Henson and Meagan Good. Riley's lyrics honors and celebrates the exceptional women in the lives of many, declaring "now it’s showtime, you are me star girl, flash light, you are the star girl inna me love life". The single is part of the Dutty Showtime project, a reinterpretation of the iconic Showtime Riddim originally created by producer Dave Kelly. There are a few added elements and revamps to the original Showtime Riddim, which Sean Paul shares. "Big up to Sukku from Ward 21, News from Money Matters Entertainment, Copper Shaun, and my brother Jigzag. We all came together on this. We've adjusted the keys and speed to give the riddim a fresher bounce. It's designed to bring a positive vibe every time people hear it" says Sean Paul. Joining Tarrus Riley on the Dutty Showtime project are reggae and dancehall heavyweights such as Buju Banton, Busy Signal, Chi Ching Ching, Charley Black, as well as promising newcomers like J'Calm, Sotto Bless, and Ras Ajai. Sean Paul, the label's founder, also contributes to the project with his hit single "Bring It," blending nostalgic 90's dancehall sounds with a contemporary twist. The Showtime Riddim has left an indelible mark on Jamaican music, known for its enduring appeal and influence on the industry. For Tarrus Riley, being a part of this project is a tribute to a riddim that played a significant role in shaping his musical journey. He shared his enthusiasm, stating, "Growing up in the 90s, Showtime was one of the top riddims, definitely in the top three for me. It’s a great feeling to be part of this project today and express gratitude to Dutty Rock for the opportunity." "It’s Showtime" by Tarrus Riley is now available on all major streaming platforms. Don't miss out on this exciting new release that pays homage to women who are true stars in their own right. Stream Tarrus Riley Its Showtime.

Connect with Tarrus Riley

Kereena Beckford Earns Master of Science in Entertainment Business from Full Sail University

Miami, Florida (SHUZZR): Kereena Beckford, renowned artiste manager, and entrepreneur, has achieved another significant milestone in her career by graduating with a Master of Science in Entertainment Business from Full Sail University. Beckford, best known for managing the career of reggae-dancehall sensation Alkaline and organizing the successful New Rules Festival, continues to expand her expertise in the entertainment industry with this latest academic accomplishment.

Having previously earned a Bachelor of Science from the LA Film School in 2023, Beckford’s dedication to lifelong learning and professional development is evident. Her master’s degree, with a specialty in sports management, equips her with cutting-edge knowledge to further influence the global entertainment and sports sectors.

“I believe in the power of education—not only the practical aspects of entertainment but also the theoretical understanding that drives the industry forward,” Beckford said. “Reggae and dancehall music thrive in a global industry, and to compete at that level, you need to understand the science behind the business. I aim to keep pushing boundaries and taking the industry to new heights,” Beckford added.

Full Sail University, a prestigious institution founded in 1979, has been recognized as an “Apple Distinguished School” from 2022 to 2025 and named one of Billboard Magazine’s “Top Music Business Schools” in 2022 and 2023. This reinforces the credibility and innovation of the institution from which Beckford earned her degree.

Ms. Beckford was also recently inducted into the 2024-2025 Recording Academy GRAMMY U mentorship program. GRAMMY U provides opportunities for emerging music industry professionals and creatives through events, networking opportunities and more. Under Beckford’s management, Alkaline has achieved historic chart success, with multiple albums reaching top spots on the Billboard Reggae Chart. Beckford's signature event, New Rules Festival, continues to evolve into one of the most talked-about events in the entertainment industry, setting a new standard for event production and fan engagement.

These latest accomplishment highlights Kereena Beckford’s commitment to professional excellence. It underscores her role as one of the leading forces shaping the future of reggae, dancehall, and the broader entertainment business on a global scale.

About Kereena Beckford.

Kereena Beckford is a Jamaican-born artiste, manager, entrepreneur, and event organizer best known for managing the career of reggae-dancehall artiste Alkaline. She founded Xclusive Management and New Era Production and is the driving force behind the New Rules Festival. With over a decade of experience in the entertainment industry, Beckford continues to break new ground through her leadership and vision.

For Media Relations:

Alkaline| Kereena Beckford| Xclusive Management & New Rules Festival.

Rickardo Shuzzr | 917-775-4284| media@shuzzr.com | www.Shuzzr.com

The JMF Riddim Revolutionizes the Caribbean Music Scene

The JMF Riddim (Jamerican Mafia Project), an exciting new initiative from Shinealous Records, is making significant waves in the Caribbean music landscape by reintroducing the art of original riddim juggling to the forefront of the Dancehall genre. In an era where remake riddims dominate, the JMF Riddim showcases fresh talent and authentic sounds that resonate with both old-school and new audiences alike.

This stellar project, which showcases the production of DJ Baby Ace and Roe Summerz, features four smash singles, each complemented by stunning visuals. Leading the charge is Edley Shine, the visionary owner of Shinealous Records, with his infectious song and video “GR8NESS,” which is rapidly accumulating organic streams and views.

Adding to the buzz is Honorebel's hit single “What You Drinking,” which serves as the flagship track from his anticipated album "Energy Surge." This body of work has already garnered recognition as one of the top reggae albums of 2024 and was under consideration for a Grammy nomination.

The JMF Riddim also highlights the talents of DON YUTE, the legendary Golden Child of Jamaica, whose moody in-studio video has reestablished him as a staple in the Dancehall community. Additionally, emerging artist TAE'JA Rose is making strides with her track “Lost Ways,” now featured on multiple streaming service playlists, and her accompanying video positions her as a promising artist to watch.

In a competitive marketplace, the JMF Riddim stands out as a powerful project that is not to be overlooked. Thanks to the dedicated efforts of the Shinealous Records team, supported by Symphonic Distribution, global attention and accolades for this project are imminent.

The JMF Riddim is more than just music; it’s a celebration of culture, creativity, and the spirited energy of Caribbean rhythms. It’s only GR8NESS.

In addition to Edley Shine celebrating his solo career, latest music and business ventures, there is GR8NESS etched in his music legacy. This year, the former Born Jamerican is celebrating the 30th Anniversary of the debut, breakthrough album, "Kids From Foreign" -- produced by the late, great Chucky Thompson. Proud of his musical history, journey and growth, Edley Shine eyes the JMF Riddim as an ideal body of work to appeal to multiple generations of music lovers.

EDLEY SHINE - GR8NESS https://youtu.be/NvFSfLIY04I?si=SshOzZmchYqN7ikF HONOREBEL- What You Drinking https://youtu.be/BNkOTIhlBJo?si=EG-W1YoeOX0R_mVs

DON YUTE - NEXT DEGREE https://youtu.be/e72Sh4VrUp8?si=HEuRxLkwTJ6xGgK7 TAE’JA ROSE - LOST WAYS https://youtu.be/JBkhDVRTlSI?si=y7W5EDGj-6r3mJSt

STREAM THE JMF RIDDIM:

https://hypeddit.com/various/jmfriddim

FOLLOW ON SOCIAL MEDIA:

https://linktr.ee/edleyshine

Mr Easy's 'Inside' Music Video Gets a Times Square Premiere

New York, New York -- November 2024 -- International recording artist Mr Easy proves that he is a force in the music industry. Active for over 30 years, the legacy artist is proud to announce that the official music video for his steamy new song "Inside" will premiere in Times Square on November 15. Adding this milestone to his growing list of accomplishments, the entertainer says, "This is a dream come true. I have been putting in the work consistently for decades, so to see things manifest is amazing." As Times Square is a major commercial intersection, tourist destination and entertainment hub in New York city, the location is an ideal spot for the multi-talented artist to reach scores of fans and big up Jamaica with "Inside" a delightful ode to the Caribbean country.

With the enchanting Jamaica as the backdrop, "Inside" beautifully captures the island's allure and picturesque scenery. Filmed by Terminal 4 Media, the music video boasts top tier cinematography with scenes from Negril, Green Island in Hanover, Waves Beach in Portmore and Fletchers Land in Kingston. Robust with aereal footage, several scenes zoom in on Mr Easy, his love interest and special guest dancers like the legendary Keiva Di Dancing Diva. Mr Easy also shows his dance moves. The video will debut on his YouTube Channel on November 10. "I am proud of this music video," says Mr Easy. "From the treatment to filming and directing, Terminal 4 Media skillfully captures the song's essence and brings the vision to life. Times Square is perfect for "Inside's" premiere. "Inside" has amassed a huge buzz across digital and streaming platforms, radio, DJs and sound systems. Featuring Mr Easy at his vocal best, the sensuous verses cascade over the incredible "Emotions Riddim." Hailing from Onscope Records "Jamaica Meets Afrobeat" project, "Inside" is the ultimate tribute to his queen and Jamaica, as Mr Easy references popular destinations on the island throughout the song.

Trending with worldwide audiences, "Inside" showcases Mr Easy's artistic diversity, zooming in on the singer's inate ability to seamlessly tackle the Reggae, Dancehall, Afrobeats, R&B and World music-driven riddim. The Times Square premiere further solidifies a heavy year of wins, which include "Drive Me Crazy" being featured in the BBC TV series "Grime Kids" and the 23rd Anniversary of the hit "Drive Me Crazy." Don't sleep on the quiet, yet impactful music giant, who can also lace any R&B track. In fact, following his Apollo win in the late 80's, Mr Easy was handpicked and signed to the late Quincy Jones' Quest record label. There, he released his debut album. Much to his credit, Mr Easy's "Drive Me Crazy" was featured in the movie "After the Sunset" starring Pierce Brosnan, Selma Hayek and Don Cheadle. Meanwhile, "Bashment Time" with Frisco Kid, appeared in the cult classic movie "Belly." On any given day, somewhere in the world, the timeless Reggae and Dancehall classics by Mr Easy are playing, while crowds are raving. Stream "Inside" by Mr Easy: https://snd.click/xcy0 Follow Mr Easy: https://linktr.ee/theofficialmreasy

DUTTY ROCK PRODUCTIONS PAYS HOMAGE TO DAVE KELLY WITH RELEASE OF DUTTY SHOWTIME FEATURING REGGAE AND DANCEHALL'S FINEST

 

Dutty Rock Productions is excited to introduce "Dutty Showtime" a contemporary rendition of the iconic Showtime Riddim originally crafted by the renowned producer Dave Kelly. This exclusive release boasts a stellar lineup of reggae and dancehall artists, comprising established chart-toppers and promising talents in the music scene. Featuring tracks that highlight the exceptional artistry and innovation of artists such as Tarrus Riley, Buju Banton, Busy Signal, Chi Chin Ching, Charley Black, J’Calm, Sotto Bless, Ras Ajai, Ward21 and the label's very own Sean Paul, who dropped his hit single “Bring It” earlier this summer. The Showtime Riddim, a timeless gem born from Dave Kelly's creativity, has cemented its legacy in Jamaican music lore. Originating in the 1990s and continuing its widespread appeal to this day, the riddim has mesmerized audiences worldwide. Recognized in a recent Rolling Stone feature as one of the "25 Riddims That Have Defined Jamaican Music," it underscores its cultural impact. Esteemed artist Sean Paul, in a 2022 interview with Vibe Magazine, expressed his admiration for the Showtime Riddim and its influence on the dancehall genre. By releasing his track "Bring It" on "Dutty Showtime," Sean Paul fulfills his aspiration to contribute to this legendary riddim, infusing 90s dancehall vibes into a contemporary context. Reggae sensation Tarrus Riley, reflecting on his experience, mentioned, “Growing up in the 90s Showtime was one of the top riddims, definitely in the top three for me. It’s a great feeling to be part of this project today and express gratitude to Dutty Rock for the opportunity.” The collective reimagining of this classic riddim evokes a sense of nostalgia while embracing a modern, up-tempo flair in the instrumentation. Scheduled for release on Friday, November 8th, click here to pre-order. Tracklist: - Tarrus Riley - "It's Showtime" - Ras Ajai - "Can't Deny" - J'Calm - "Don Julio" - Chi Chi Ching - "Loud" - Charley Black - "Emergency" - Busy Signal - "All Dem Try" - Buju Banton - "Such Man Party" - Sotto Bless x Farenizzi - "Tell Me Now" - Ward 21 feat. Sean Paul - "Mama Warning" - Sean Paul - "Bring It"

Connect with Sean Paul

Fashion designer’s small role in "Unbelievable" movie creates big impact

A’Legends’ fashion designer turned author, hostess and actress, Jenelle Alexia, made a cameo appearance in the recently released Jamaican film, Unbelievable, on Sunday, October 27 in Miramar, Florida. The movie premiere was a sold-out success with many big names in attendance. Though not a main character in Unbelievable, Jenelle Alexia received high praises for her small role being a rather impactful one.

The Florida-born Philadelphia-raised of Jamaican parentage is humbled by the acclaim she got from her peers and is even surprised at being recognized at the event. 

“Your part was small but baby it was impactful!” 

“Yea for sure wikid piece ah role but it looked amazing on the screen!”

This was the theme for most of Alexia’s conversations throughout the night. Her responses were “I am speechless” and the repetitive “Thank you, thank you!”

Unbelievable stars dancehall legend Spragga Benz and was directed by Cleon James. It will be available for watching online soon. Also in attendance at last night’s red carpet affair was Xyclone, Dr MichelleG, DJ Reem, Jahshii, Rygin King, Mad Cobra, Everton Blenda, Aiesha, members of the Marley family and many other prominent figures. 

@j_alexiabankx

@alegends_

Source: @LesleyOdyssey

Bay-C salutes all queens of dancehall in new track, “Dancehall Queens”

Internationally renowned recording artist Bay-C pays homage to the beautiful and talented females in dancehall music, from then til now, in his latest song titled “Dancehall Queens”. The TOK group member and solo artist gives a breath of fresh air into dancehall with this one as he compliments and glorifies the ladies rather than demean or objectify them. 

“Dancehall Queens” mentions several popular figures and is a 100% tributary track, the first of its kind, as there is nothing disrespectful said towards any of the females. Neither did Bay-C roast anyone or say anything derogatory, rude or insulting nor did he use any lewd language and is therefore a clean track suitable for airplay everywhere. Though he calls them the ‘sexiest’, “Dancehall Queens” is not raunchy at all.

The track is a remix to “Kehlani”, a hip-hop song by a young rapper named Jordan Adentunjii, which he did in tribute to R&B artist Kehlani. Bay-C flipped it in an unusually unique way, putting his own dancehall and reggae flair to the freestyle refix.

YRush from Zip 103FM mixed, mastered and has fully endorsed “Dancehall Queens”. D’Angel, who was mentioned in the track, was present in studio at the time of recording and has publicly supported it. Since its release, Posh Morris, Davianah and Renee 6:30 have given positive feedback on social media. So far, the response has been very encouraging.

“It’s been getting crazy response,” states Bay-C. He continues, “It’s just been a positive feedback so far.”

“Dancehall Queens” is available on Bombrush TV channel on YouTube since October 24.

@baycmusic

@bombrushrecords

Watch “Dancehall Queens” here: https://m.youtube.com/watch?v=_MTTD8_y9lU 

Source: @LesleyOdyssey