EGO is more than just a single — it’s a cultural bridge. Birthed in the studio by Saint Lucian artist/producer Motto and international superstar Sean Kingston, the track is a deliberate hybrid record, fusing the pulsating drums of Afrobeats, the vibrant energy of Soca, the raw edge of Dancehall, and the accessible melodies of Pop.From the jump, the beat radiates with an Afro-Caribbean groove that feels both familiar and fresh. The Afrobeats foundation comes through in its percussive rhythm and infectious bounce — a genre rooted in West African traditions but now dominating global pop charts. Layered into that is the Soca influence, a genre Motto has championed throughout his career, representing Saint Lucia and the Caribbean diaspora.Add the Dancehall melodies, born in Jamaica and known for their grit and storytelling, and finally Pop sensibility — the catchy hooks and polished sound that make the track universally accessible. Lyrically, EGO tells a story of love, betrayal, and pride. Motto’s opening lines reveal vulnerability — “Gave you my heart, gave you my soul... but girl you were cold” — painting the picture of a man broken by a lover’s deception. The chorus becomes an anthem of resilience and ego, as he admits the heartbreak but refuses to be defined by it. Sean Kingston’s verse adds another perspective: he, too, believed in love, only to be let down. Their two voices blend Caribbean and American influences, showing that heartbreak and resilience are universal languages. But beyond the story of love and pride, EGO was crafted to be a unifying anthem. It’s not locked to one culture or sound — instead, it celebrates the common threads that tie together Africa, the Caribbean, and the world. With Afrobeats rising globally, Soca making waves at festivals, Dancehall’s enduring influence, and Pop’s universality, this track carries the DNA of multiple worlds into a single, danceable, relatable record. The potential of EGO lies in that fusion. It’s built for playlists that connect cultures (Afro Hits, Dancehall Official, Tropical Heat, Pop Rising), but it’s also destined for the stage — from Afrobeat festivals in Lagos, to Carnival events in the Caribbean, to club nights in New York or London. With Sean Kingston’s global brand and Motto’s Caribbean-rooted innovation, EGO is positioned as one of 2025-2026 true crossover hits, uniting diverse audiences through rhythm, emotion, and vibe. The beat was originally produced by Zion Beatz out of Nigeria with additional soca-dancehall instruments composition by Boogy Ranks of NYC and bass, percussions and synths composition by Lashley Motto Winter (Teamfoxx) and Yannick Plante. Mix and mastered by Minor Productions out of St Lucia. About Motto: • Saint Lucian artist, songwriter, and producer. • Known as a leading voice in modern Soca and the Dennery Segment movement. • Founder of Teamfoxx LLC, pushing Caribbean music beyond borders. • Million streaming catalog includes fan-favorites like Big Ride, One Woman, and Uber Everywhere. • Recognized cultural ambassador for Saint Lucia, New York State and Atlanta, consistently fusing Caribbean sound with global genres. About Sean Kingston: • Internationally acclaimed artist behind worldwide hits like Beautiful Girls, Take You There, and Fire Burning. • Famous for blending Pop, Reggae, and R&B into timeless billboard chart-toppers. • With over a decade of global hits, Kingston’s collaboration on EGO solidifies the single’s international appeal. Key Info: • Release Date: Friday, September 12, 2025 • Platforms: All major DSPs (Spotify, Apple Music, YouTube, Audiomack, Tidal, Deezer) • Label/Distribution: Teamfoxx LLC / ONErpm Motto Links: • Pre-Save / Streaming Link BELOW • Instagram: @motto_ilovesoca • YouTube: Teamfoxx • Itunes: Motto •Spotify: Motto Sean Kingston Links: • Instagram: @seankingston • YouTube: seankingstonVevo • Itunes: Sean Kingson •Spotify: Sean Kingston |
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