New York, New York -- September 2021 -- Entertainer Mr. Easy has afforded the world
with his melodic brand of Reggae and Dancehall music for over 30 years.
Rising to fame in the 90s amongst an uber talented cohort of Brooklyn,
New York based Dancehall acts, the Kingston, Jamaica native, won over
scores of fans with an expansive music catalogue.
Mr. Easy's music and style helped
define Dancehall's vibrant sound in the 1990's, 2000's (The Golden Era)
and beyond. Mr. Easy continues to employ his signature, hit formula
sound to this day. Currently enjoying the success of his "Friends Fi
Life" song with De Alpha, amassing worlwide support amongst radio, DJs
and fans, the top act finds himself at a career crossroads of taking
back his name.
While it's flattering to inspire
other artists or impact their style and sound, being robbed of your name
is no fun and frankly a major career impediment. Bearing the name Mr.
Easy since age 16, it's peculiar and professionally and financially
damaging to have another artist steal your name. Yes, "steal"! Afrobeats
act Mr. Eazi has stolen his name from Reggae and Dancehall legend Mr.
Easy, unapologetically.
Many people believe that one can't
own a name per se. However, an artist can trademark their name. To
protect his lifelong career, investments, brand, etc., Mr. Easy
trademarked both the "Mr. Easy" and "Mr. Eazi" names some time ago. To
add insult to injury, perhaps the most daunting aspect of this whole
ordeal -- often when one searches Mr. Easy in various search engines and
social media platforms, the imposter's accounts and credentials either
appear or are suggested.
This long term "redirection" of
traffic meant for the official Mr. Easy has yielded an insurmountable
amount of financial impact. In fact, the consequences have been career
and brand altering. Mr. Easy's team has contacted the Afrobeats act's
team multiple times with no response.
As Mr. Easy maps out his career
trajectory, the first step is getting his name back. It's clear that
legal counsel is the only viable option at this point. The singer is
committed to protecting his music, legacy and brand, while keeping
supporters abreast of the developments.
Mr Easy, whose birth name is Ian
Dyer migrated to Brooklyn, New York from Jamaica as a teen. Once signed
with Warner Bros. Records and subsequently to Qwest/Warner Bros.
Records, Mr. Easy has been entertaining listening audiences for over
three decades.
The crooner's long list of hits include 1990's Dancehall anthems such as Funny Man ( Joyride rhythm), Man Ah Say a Who ( Rae Rae rhythm), Haters and Fools (Bug rhythm), and the massive Drive Me Crazy (Buy
Out rhythm). The commercial success of "Drive Me Crazy" helped to
catapult Mr. Easy into the mainstream, appearing on the soundtrack for
the movie After the Sunset starring Pierce Brosnan. Meanwhile, Bashment Girl with Frisco Kid, appeared on the cult classic Belly movie soundtrack.
Friends Fi Life Digital Link:
https://songwhip.com/mreasy/
Friends Fi Life Music Video:
tinyurl.com/friendsfilife
Instagram:
@theofficialmreasy
https://instagram.com/
Facebook:
@mreasy
https://www.facebook.com/
Twitter:
@therealmreasy
https://twitter.com/
Tuesday 21 September 2021
Reggae and Dancehall Artist Mr. Easy Vows to Take His Name Back
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