Wednesday, 4 November 2020

"Weed Is Life" and The Key To Empowerment Declares St. Andrew, Jamaica Native Bob Da Builda

Toronto, Canada (MPR Consulting) - Where Cannabis was once looked down by mainstream as a get-a-way drug, or negative connotation by being associated with Rasta and Hippies, this past few years has seen the Marijuana industry explode and the global total cannabis market valued at an estimated to $344 billion USD.

From recreational use to the various medical benefits such as controlling seizures, reducing the symptoms of ALS and Parkinson’s Disease and more, Marijuana has been deemed the source of life by many. Indeed, singers across all genres have sang the prowess of this natural plant, such as dancehall and reggae recording artist Bob Da Builda with "Weed Is Life"

"Gimme The Weed Me want The Ganja Gimme The Weed Me Want It" sings Bob on the upbeat dancehall track that cleverly pairs Bob's prolific lyrics. Speaking on the song and it's inspiration, Bob explained "In Toronto where I reside marijuana is now legal and my short term goal is to open my own Dispensary in the near future providing the highest pre-packaged cannabis. It basically talks about how successful I am as a hustler or how successful one can be distributing the pharmaceutical."

"Weed Is Life" was written and produced by the St. Andrew, Jamaica native Bob Da Builda, and has also delivered vibrant visual with a video ( directed by The Knemisis. The blazing single is available on all major streaming platforms and digital outlets


Influenced by the sounds of Lt. Stitchie, Super Cat, Ninja Man, Papa San and Major Mackerel, Builda has always been fascinated with instrumentals and drum patterns from the production of King Jammy and Sly & Robby. The following decades provided more influences such as Bounty Killer and And Vybz Kartel just to name a few, but it wasn't until High School where he actually started to own his talent as an artist/producer. As a Student of St Jago High School, * BobDA Don Builda *alongside his friends would write, record and make riddims to their songs at school which was where a young Builda would realize his potential to become a musician. After High School Bob Migrated to Canada. Not long after, he Co founded the group Don Dem and started recording profesionally in 2010, establishing himself as a lyrical power house. Five years later, in 2015 Builda alongside a fellow Don Dem member was Nominated for the highest musical award one can receive in Canada. The Prestigious, Juno Award for reggae recording of the year. BobDa Builda has released 3 Mixtapes, "The Fixtape", "The Quickie" and "Underrated" 

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